The Maybelline Company was created by New York chemist T.L. Williams in 1915. Williams, his early 20s, noticed his younger sister applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it in his small laboratory and produced a product sold locally called Lash-Brow-Ine.

The product was a local hit, but the awkward name held it back. His sister, who inspired the product, was named Maybel. So T.L. Williams re-named it Maybelline, a combination of Maybel and Vaseline. It is under this name that Maybelline has achieved its now legendary status in the field of cosmetics. In 1917 the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use" and Ultra Lash in the 1960s, which was the first mass-market automatic.

In 1991, the company adopted its current advertising slogan, "Maybe She's Born With It. Maybe It's Maybelline" tagline. Maybelline New York became a division of the global cosmetics company, L’Oreal in 1996.
Maybelline Dream Fresh BB Cream SPF 30
36189 BB creams combine skincare + makeup in 1 simple step.

Maybelline Dream Fresh BB Cream SPF 30 is the 1-step wonder for a good skin day, everyday. Packed with 8 great skin benefits for instant skin perfection. Ideal for Normal Skin.

The 8-in-1 Skin Perfector:
  • Blurs imperfections
  • Brightens
  • Evens skin tone
  • Smoothes
  • Hydrates
  • Enhances
  • Protects with SPF 30
  • 0% oils and heavy ingredients
Shades: Light, Light/Medium, Medium, Medium/Deep, Deep

Apply smoothly and evenly to your face and blend with your fingertips.
Pure Mineral BB Cream SPF 26 PA+++ - 30ml
  • Formulated with 8 pure minerals.
  • Evens skintone, can be used as a makeup primer or wear alone.
  • Sunscreen SPF 26 and PA+++ prevents skin from the harmful UVA and UVB.
  • Suitable for all skin tones and types.
  • Color: Natural.
Pure BB Mousse Mineral Instant Skin Smoother SPF 30 PA+++ UVA - 50ml
36171 The first ever bubble-like, light, and airy BB Mousse, 8 natural micro-minerals, moisturizing hyaluronic acid for more supple skin, SPF30 PA+++ with physical UV protection and oil control properties.
  • Weightless mousse technology, instantly creates beautiful skin and minimizes pores
  • Lasting oil control
  • Anti-dull, and more translucent skin
  • Non-oily, and longer lasting results
  • Good for sensitive skin types